Marketing Management Essentials by Callie Daum

Published: July 4, 2020

Vibrant Publishers

Pages: 160

Genre: Education/Self Help

KKECReads Rating: ⭐️⭐️⭐️⭐️⭐️

I received a copy of this book for free, and I leave my review voluntarily.

Callie Daum has worked in the healthcare industry for over 20 years, gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on thriving in the business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success. Callie started her career as an Application Analyst at Computer Sciences Corporation before moving on to project management and leadership at Cerner Corporation, Atrium Health, and Novant Health. Callie is a certified Project Management Professional, Professional Scrum Master, and Certified Health Coach, and received a certificate in Master Level Six Sigma at Villanova University.

Vibrant Publishers, USA is a leading publishing house focusing on high-quality books for IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined how rich content can be available to today’s fast-paced generation. This new generation’s need-to-know-now attitude and the highly competitive business environment have triggered this series of books with ‘just the essential information. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.

Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOTanalysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today’s marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.

Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:Define marketing management in an organization and understand its functions and elements
Know the business responsibilities of a marketing manager and marketing department
Describe tools that can help you navigate the role of a marketing manager
Understand the relationship between strategy and marketing
Know how to use marketing to manage customer relationships.

A descriptive and valuable marketing tool that can help be in g further knowledge to the reader. What I love about these books is that they are written from a page of experience and practicality.

The graphs and examples are beneficial, and the information makes sense. The author made sure her audience could benefit from this information.

Very user-friendly, with facts and sound advice, this guide can help take you to the next level. I loved that there was no fluff or unnecessary explanations. Everything was on topic and written in easy-to-digest wording.

Leave a Reply